The Gay & Lesbian Alliance Against Defamations (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. GLAAD is in the business of changing people's minds through what they see in the media.
People watch television and read the newspaper. These media influence how the consumers view and treat the gay, lesbian, bisexual and transgender people around them. GLAAD feels that they have the responsibility to make sure that those images foster awareness, understanding and respect.
When the images that the media portray are fair, members of GLAAD find themselves increasingly welcomed into a society that respects difference. When the images show negative stereotypes about the lifestyles that gay, lesbian, bisexuals and transgender individuals lead, the world at large can become an unsavory environment.
GLAAD continues to help in the fight for lesbian, gay, bisexual, and transgender rights, making great strides in their steady march toward full equality. A key component of their work is strong messaging within a strategic media plan, especially in light of the intense media scrutiny on issues like marriage and the military. GLAAD provides key messaging tools and background research to state organizations and plays a key role in strategizing around consistent messaging throughout the movement.
Fair, accurate and inclusive media images shatter stereotypes. They prove that we are connected through common, human experience. These are the stories that GLAAD feels they have the responsibility to share.
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